Episode 08: Best Practices for Acquiring and Engaging Subscribers feat. David Woodward, CEO at ClickFunnels
In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by David Woodward, CEO at ClickFunnels, to dive into how to acquire new subscribers, how to continuously engage subscribers, how to use data to inform marketing decisions, and more.
David is one of the founding partners at ClickFunnels, a subscription-based SaaS company that helps entrepreneurs build sales funnels for their businesses. Drawing from his extensive marketing experience and time at ClickFunnels, David is able to offer insider tips stemming from years of experimentation and innovation on subscriber acquisition and engagement.
David kicks off the episode by offering invaluable insight into best practices for onboarding new subscribers. He specifically highlights the importance of giving customers the opportunity to try the product for free before asking them to subscribe. He emphasizes that the trial period should accurately portray the full product experience, not only a limited or tangential version of it.
David continues by sharing that as ClickFunnel evolved, their focus began to shift from simply acquiring new subscribers to acquiring high-value new subscribers. David explains that in order to identify these high-value subscribers, ClickFunnel leverages data, such as the lifetime value of each customer and which marketing channels produce customers with the highest lifetime value.
The episode ends with David diving into how subscription businesses should evaluate and choose vendors, what to look out for when transitioning to a new vendor, and vendors that he would recommend using to analyze data and the customer journey.
You can find this episode’s guest, David Woodward, on LinkedIn or Instagram. You can also find ClickFunnels here. Don’t forget to rate, download, and subscribe to the show and share this episode with your network.
See you in the next episode!
Resources mentioned during this episode
Wicked Reports: https://www.wickedreports.com/
Hyros: https://hyros.com/
Square: https://squareup.com/us/en
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