Episode 04: How Subscription Businesses Can Successfully Navigate the Holiday Season feat. Christy Beesley, VP of Merchant Engagement at Rebar Technology

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Christy Beesley, VP of Merchant Engagement at Rebar Technology, to provide subscription businesses with tips and tricks on how to successfully navigate the holiday season. 

Nick and Christy kick off the episode by suggesting different methods subscription businesses can use to differentiate themselves from their competitors during the holiday season. This includes providing customers with the option to personalize their product for gifting purposes, as well as providing an overall seamless, frictionless customer experience.

Nick and Christy then move into providing tips on what subscription businesses should be aware of ahead of the holiday season. They dive into how chargebacks and fraud are likely to increase during the holidays, and they outline strategies for businesses to get in front of chargebacks and fraud before they become problems.

The episode wraps with Christy providing one essential tip for subscription businesses to reduce chargebacks - always have good communication with customers. Christy explains that if subscription businesses send customers emails with a clear confirmation of their order and updates on the status of the package, customers will have something physical to refer back to in case they forget they ever placed the order. 

You can find this episode’s guest, Christy Beesley, on LinkedIn.

Don’t forget to rate, download, and subscribe to the show and share this episode with your network. 

See you in the next episode!

__

Ready to get started with Rebar?

Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.