Episode 05: Best Practices for Starting a Subscription Business

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, shares his thoughts on what he thinks both new subscription businesses and existing businesses looking to enter into the subscription space should do to achieve success when they first start out.

Nick touches on the importance of keeping subscription offerings simple in the beginning. He explains that for new businesses, focusing on their value prop to the consumer and cutting out any extra fluff - such as accepting multiple payment methods, accepting different currencies, etc. - can be essential in helping them collect data to refine their offering.

Nick also mentions how for existing businesses looking to enter into subscription, the data they already have on their customers can be extremely valuable in informing how they structure their subscription offering. He also emphasizes again the importance of testing and collecting data for new businesses.

The episode ends with Nick discussing his views on different channels of marketing. He talks about how subscription businesses are generally very good at using data to inform marketing decisions, and the continuous use of channels such as influencer marketing and podcasting likely mean the methods have reaped success.

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See you in the next episode!

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