Episode 06: Best Practices for Businesses Starting Out In the Subscription Space feat. Tim Lukens, Founder and CEO at True North Loyalty

In this episode of the Subscriptions: Scaled podcast, Nick Fredrick, President of Rebar Technology, is joined by Tim Lukens, Founder and CEO at True North Loyalty, to discuss best practices for businesses starting out in the subscription space.

Tim Lukens has 20 years of experience in the loyalty and subscription space, and talks leaving Affinion, one of the biggest players in the subscription space, and starting True North Loyalty in order to add more value and customer engagement to the products and services in the subscription space. 

Tim continues by highlighting the important role that personalization now plays in the subscription space. He provides tips on how to balance offering a low price point to a massive audience, all while simultaneously allowing subscribers to maintain a high level of customization. He also discusses other ways that subscription businesses can differentiate their product when acquiring new customers.

In addition, Tim talks about the effects that COVID-19 has had on the subscription space as well as changes he expects to see in subscription when the pandemic comes to a close. He also gives his two cents on trends he thinks all subscription businesses should be in front of, such as voluntary and involuntary cancellations. 

You can find this episode’s guest, Tim Lukens, on LinkedIn.

Don’t forget to rate, download, and subscribe to the show and share this episode with your network. 

See you in the next episode!

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